Explorers Festival is the biggest event at National Geographic each year. It brings together scientists, educators, and explorers to share and celebrate their work. In 2017, we decided to expand the gathering to include more public facing components, like a Bright Young Things party, an all-day panel discussion highlighted by a live taping of Neil deGrasse-Tyson’s show “Star Talk,” and a sold-out gala/awards show. I led the entire creative direction of the event. Working with both our internal design team and external vendors, we created the creative theme of the event, the logo, all signage and on-stage and environmental graphics, digital and print invitations, the program for the gala, an app, all marketing for the event, and even the awards trophies.