BIG CATS INITIATIVE

BIG CATS INITIATIVE

Cause An Uproar was an extremely large, multifaceted cause campaign to promote National Geographic’s Big Cats Initiative. We designed the logo, the look, a website, print ads, videos, apparel, Trick-or-Treat donation boxes, school partnership programs, and a celebrity-driven PSA. Below are two of the videos we produced. One is an overview of the campaign that lived on the website and the other is the PSA.

 

“NEANDERTHAL CODE” PROMO

“NEANDERTHAL CODE” PROMO

This was a fun promo for a non-priority show on the Nat Geo Channel (meaning it had no budget for promotion). But the producer and I came up with this concept and created a pitch spot and convinced our boss to give us a little bit of money which we spent on makeup and casting and produced the spot to an almost shot by shot remake of our pitch.

LOGOS

LOGOS

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No. I didn’t design this logo. But a huge part of my role at National Geographic is to help bring clarity and logic to the organization’s brand architecture and to approve any logos that are developed. So I include it here just to highlight that I worked on the branding and logo systems of this very complex organization of multiple media properties, non-profit initiatives, education programs, trip offerings, licensed products, and a Kids sub-brand. When I started at Nat Geo, there was no centralized brand group, so we had to not only do the branding legwork, but also change the mindset at the organization, to start thinking and operating like one holistic brand.


PristineSeas

Pristine Seas is one of National Geographic’s signature initiatives whose goal is to create marine-protected areas around the world. We wanted an icon that wasn’t a wave, or a trident, or a circle, or any other cliché ocean shape.


CauseAnUproar

Cause an Uproar was a marketing campaign to raise awareness about National Geographic’s Big Cats Initiative.


Food-logo

While at Food Network, we refreshed the logo that it had since it launched to be a more compact and balanced logo without deviating too far from the original.


RokersSmokers-logo

This was for a grilling competition show on FoodNetwork hosted by Al Roker.


LetsTalkTurkey-logo

This logo is for a seasonal marketing stunt on Food Network.


DemocracyNow-logo

I created this logo for Democracy Now!, an independent news media outlet. I also developed their website at the time and a complete on-air package for them.


CSI-logo

This logo is for a trade organization in Hollywood that wanted a logo that would look like it had been around since the heyday of movie-making.


H2OMG-logo

This logo is for a water bottle and needed some custom tweaks to the lettering to give it energy and personality.


SaltFork-logo

This logo is for a bespoke woodworking company that uses traditional methods and hand craftsmanship to create works of art. The logo utilizes the shape of dovetail joints to form the letters.


Muse

This logo is for a winery in Shenandoah Valley, VA that makes use of negative space and the letter M to make a unique mark for their bottles.